Media and public relations
Communication of Government services is essential to keep the community informed on public safety matters.
As at 30 June 2010, the Queensland Police Service employed 24 full time equivalent staff whose functions relate to media and public relations.
Of these, 13 are Media Liaison Officers whose main role is to promote public safety by providing a 24/7 service ensuring information on crime is conveyed to the Queensland public in a timely and efficient manner. They provide support to first response officers at scenes by managing critical issues, preparing media releases that assist investigators to locate offenders and inform the public.
Seven public affairs staff are responsible for developing campaigns targeting personal safety, property security, road safety and community relations. These officers ensure important proactive policing messages on crime prevention and personal safety are distributed widely to the community and the media through preparation of marketing and promotional material and the running of community events. These roles are essential to the coordination of QPS communication with the public and include preparation of material for campaigns such as the One Punch Can Kill assault reduction campaign and Crime Prevention Week.
One marketing officer is responsible for recruiting and attracting quality applicants to fulfil the QPS recruitment requirements. This is critical to ensure Queensland attracts highly skilled police recruits. The position provides strategic marketing advice and direction for the development and implementation of the agency’s marketing strategies and action plans in relation to police recruiting.
There are also three Graphic Designers who provide graphic design support for external and internal information products, creative advice and solutions to the visual presentation of information.